What Kind of Information Does Backbone Swag Collect?
Our primary goal in collecting information from you is to provide you with a positive experience while you use our Website, to hear your comments, to respond to your inquiries, and to provide you with access to our services. “Personal Information” is information about an identifiable individual as more particularly defined by privacy legislation. Backbone Swag may collect both Personal Information and browsing information about your use of the Website (“Browsing Information”). Personal Information includes information such as your name, address, phone number and email address. Browsing Information includes information such as: 1) technical information, including the date and time you access the Website, your Internet protocol address, device type, internet browser name, and web browsing history; and 2) service usage information, such as records and history about transactions and preferences, and the demographic, geographic, apparel sizes and psychographic information, and other feedback you supply to us. Also, when you register or create an online account/profile with us, contact customer service, participate in our surveys, or send us testimonials, feedback or submissions, you are providing us with your personal information.
If you pay by credit card, debit card or check, Backbone Swag does not maintain this account information, as it is provided to a third party vendor. Backbone Swag utilizes Stripe, a third party company, to handle credit card and bank account transactions. Backbone Swag is not responsible for such transactions. No sensitive payment information (e.g. credit card numbers, bank account numbers, etc.) is sent to or maintained on our servers. Therefore the burden of PCI Compliance rests solely on Stripe.
How Does Backbone Swag Use My Information?
When we collect information from you, such information may be used for one or more of the following reasons:
process and complete your customer profile with us.
verify, process and fulfill any Website transactions.
identify your product preferences so that we can notify you of new or additional products (offered by us or third parties) that might be of interest to you
improve our service offerings and customer service.*
notify you about new products, features, promotions and special offers that Backbone Swag or its affiliates thinks you will find valuable.*
provide to you newsletters.*
respond to your inquiries.
measure the advertising effectiveness of our online and other advertisements and offers.
customize the products you see.
permit you to participate in social sharing, including live social media feeds.
help us understand Website usage/activity and improve your use of our Website.
collect aggregated site-visitation statistics.
help us prevent fraud and minimize credit risk.
= denotes a processing activity that will require your affirmative (opt-in) consent before we use your information as indicated.
Does Backbone Swag Share My Information With Third Parties?
We may share Browsing Information, and non-personal information including demographic information with select third parties on an anonymous basis (that is, in a way that does not connect your non-personal Information to your Personal Information or disclose your Personal Information in any fashion).
If Backbone Swag, or substantially all of our assets, are sold, or Backbone Swag reorganizes or merges into another company, then customer information, including Personal Information, will likely be one of the transferred assets.
On rare occasions, we may be required to disclose your Personal Information as required by law and as necessary to comply with a judicial proceeding, court order, or legal process served on us. Or we may need to do so to protect our customer’s rights.
We also utilize cookies on our Website. Cookies are small files that we transfer to your computer’s hard drive through your web browser to enable us to recognize you when you return to our website. Cookies let us identify you to provide you a personalized experience on our website. We use cookie and web beacon technology to track which pages on our sites our visitors view. Most Internet browsers permit you to erase or block cookies. If you configure your browser to remove or reject cookies, though, you will not be able to utilize all of the features or functions of our Website.
Is My Information Secure With Backbone Swag?
Backbone Swag uses security measures to protect the privacy of your Personal Information. However, transmissions over the Internet are not completely secure, and any information you send to or through our Website may be accessible by others. Backbone Swag cannot guarantee our security measures.
You are responsible for maintaining the secrecy of your user name, password, and any account information. It is important for you to be responsible and protect your user name, password, and device against unauthorized users. It is important to sign off when you have completed using a device accessible by others.
How does Backbone Swag Protect Kids' Privacy?
We are concerned about the safety of children when they use the Internet and will never knowingly request personally identifiable information from anyone under the age of 13. Users of our Website must be at least 13 years old. If you are under 13 years old, you should not provide information to us without the involvement of a parent or guardian. If a child has provided us with personal information, that child’s parent or guardian should contact us (see below) to delete such information from our records.
Any child under 13 years of age or that is a “minor” as defined by applicable EU law, rule, regulation, director, or order shall not provide any personal data or information to us and is prohibited from registering for an account, entering any contest or promotion, making an online purchase, and enrolling to receive promotional materials from us. Any parental guardian with legal responsibility over a child located within the EU is encouraged to contact us as the address provided below if they have reason to suspect any minor child has provided us with personal data or infomraiton so that we may promptly delete and destroy such information.
We ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health or medical condition or criminal background) on or through the Website or otherwise to us.
Notification of Changes
How You Can Access, Change or Suppress Your Personal Information?
To review, correct, update, suppress, delete, or otherwise limit our use of your Personal Information that you previously provided us, please email, call, or write us using the contact information listed below in the “Contact Us” section and clearly describe your request.
In your request, please make clear what information you would like to have changed, whether you would like to have your Personal Information suppressed from our database, or otherwise let us know what limitations you would like to put on our use of your Personal Information. We will try to comply with your request as soon as reasonably practicable.
You may email us at: Contact Us
You may send mail to the following postal mail address: 108 Fieldview Dr., Crandall, TX 75114
European Union Data Rights
In accordance with the General Data Protection Regulation (“GDPR”), controllers of certain personal information have a duty to provider users located with the European Union with specific information and disclosures concerning how Backbone Swag handles personal data and your data rights.
Identity of the Controller
HPG Media, LLC
16128 FM 548, Forney, TX 75114
Purposes of Processing
Your personal data is processed in accordance with this Privacy Statement. To the extent you choose to register for an account, the basis for processing your personal data is by contract. Where there is an option for you to opt-in to receive additional information from us and you choose to do so, the basis for processing is your affirmative consent. If you provide us your personal data to enroll in a service or promotion on our Website, the basis for the processing is your consent. If we collect personal data from you and indicate that such data is required to receive the benefit of a given feature, function of service on the Website, the basis for the processing is either your consent or by contract.
Recipients or categories of Recipients of Personal Data
If a transfer of your personal data is required to a third country or international organization, the transfer is pursuant to appropriate and suitable safeguards, including the execution of the Standard Contractual Clauses as approved by the European Commission.
Retention Schedule for Personal Data
We maintain the personal data that you provide us and we collect from you until you contact us to request deletion of such information.
EU data subjects have the following data rights:
A right to access to the personal data we have for such data subject;
A right to rectification of incorrect personal data;
A right to erasure of the personal data we have for such data subject;
A right to restriction of processing concerning such data subject;
A right to object to our processing of such personal data;
A right to data portability, that is, a copy of the data we have on such data subject;
A right to withdraw consent at any time to our processing of such data subject’s personal data; and
A right to lodge a complaint with a supervisory authority.
You may exercise your data rights by contacting us, in writing, at the address indicated above.You may exercise your data rights by contacting us, in writing, at the address indicated above.Crandall, TX 75114