How a single photo sparked an entire movement

2-23 a date that I released something I have been waiting for the right time to for years.

To give context I need to tell you back in May 29, 2019. I was in my office staring at a photo that I took in Yellowstone National Park. This photo is what I called grit.

As I was staring at this photo that night with the words "Don't Fuc*ing Quit" in my head in a design - I knew I had to move. God put something so heavy on my heart and I knew THEN that I couldn't not put it out there.

I actually text a buddy of mine, tried showing him my idea. Gave him a 10 mins to respond - he didn't (because it was 10:30 at night) and said F-IT! I am going for it.

That night I designed, launched this entire brand. With $0 in it and a free shopify trial.

Next morning I woke up to sales from that new shirt and this company I just launched... here are the exact words and post I had with the company...

We now have a special launch of the Grit Photo Tee and if you want this one download out app - it's an app only purchase!

Get yours before they're officially sold out. Each one has the photo with a little extra grit and determination.

https://8swd1uu9.tapc.art/